Report style Essay Example | Topics and Well Written Essays - 1000 words

Report style - Essay spokespersonOne of the most important target audiences would be teens and adults that embrace a healthier lifestyle, and as such it is the case that a soft drink could be developed to match the needs of this demographic. A some considerations should be do as to what people would be looking for. Should a drink be made no- kilogram calorie, middle-calorie or standard-calorie? If designing a drink around health benefits one is pictorially inclined to inclination a no-calorie drink however this may draw attention from consumers who are opposed to using aspartame or other non sugar based sweeteners. Moreover the company does not want to draw comparisons with their last mid calorie drink launch Coke Blak which more or less was a ultimately go from the market owing to the fact that he company had a poor marketing strategy and the increase generally had a displeasing taste. In this regard the company could look to a full calorie beverage alone the question rema ins as to how a healthy image could be promoted? In this regard, Coca-Cola should look to creating a natural version of its drink which has all of the same properties of its current beverage but without using high fructose corn syrup, preservatives, colouring and utilizing naturally sourced ingredients. From this perspective the company can vie head on with Pepsi-Raw but it can still be promoted as a healthy alternate to most soft drinks.Why this proposal would be successful is two fold. Firstly this product satisfies a need in the market owing to the fact that most soft-drinks and energy drinks are either concentrated with standard sweetning agents or with sugar substitutes where there has been very little presence of a all natural soft drink. Moreover this product could appeal to a generation of people that are still evoke in treating themselves to a soft-drink yet do not want to drink all of the related chemicals assumptive an effective marketing and promotion strategy is