Sunday, May 5, 2019
Operation management Essay Example | Topics and Well Written Essays - 1500 words - 1
Operation management - Essay ExampleBy the end of 2013, Apple has successfully launched one-seventh generation iPhones, namely iPhone 5C and iPhone 5S (Q1 2014 Unaudited Summary Data).iPhones grow been extremely popular since its inception mainly owe to the unparalleled design and exclusive features as well as numerous software and applications to use. Since its launch, Apple has been adequate to(p) to create a niche set of loyal customers, which is continuously increasing in numbers. The net sales of Apple iPhones increased 9 percent from 156.5 dollars in 2012 to 170.9 billion dollars in 2013 (Q1 2013 Unaudited Summary Data). general units of iPhone sold were almost 150 millions in 2013 compared to 125 million in 2012 (Q1 2013 Unaudited Summary Data). Marketers and analysts have argued that increase in the sale of iPhone 5 is majorly due to its advanced software and greater facilities in legal injury of applications as well as attractive design.A survey including 4000 consumers from the US revealed that anticipation and rumours related to iPhone 6 has surpassed all other previously launched iPhones. Also, the number of consumers waiting to pre- wander iPhone 6 is higher compared to that of iPhone 5 (iPhone 5 dispense with Could Push Apple to 170 Million Units Sold Annually). The release date of iPhone 6 is evaluate around September 2014, which is similar to other iPhone launches. Also, the new iPhone 6 will be available in two different sizes, along with a whole new design and advanced operating system. On the whole, Apple management is anticipating a huge revenue turnover following the launch of iPhone 6.In order to understand the sales forecast and trend for iPhone 6, the average global sales of iPhone after one calendar month of its launch can be calculated. It is observed that a majority of the iPhone launches take place in elevated or September of a financial year. Furthermore, during these months, the festive season
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