The Business Plan Essay Example | Topics and Well Written Essays - 4000 words

The Business Plan - Essay Example The website can also be further enabled to help the visitors to gain knowledge about the prices and service qualities of dentist clinics along other regions. (Mellor, Coulton & Chick, 2008, p.14). This would help the visitor to make subtle comparisons on the price and service dynamics of the dentist clinics available along their own region with that of others spread along regions. Herein lays the main catch while designing the business plan. Focusing on the marketing side the website creators must envisage a plan to market the web interface to the targeted community. Thus focus must be rendered on drawing the interests of the dentist community to render potential information stated along the above mentioned heads like prices, contact information and addresses. Focusing on the revenue paradigm of running the website special focus must be given so as to devise a method of making the dentists advertise their service offerings against a fee structure. In this regard, the business plan re lating to the preparation of the website can further draw attention of companies producing complementary products like toothbrushes and toothpastes to also advertise their products in the online sphere. This process would help the company to gain potential revenues to help run the business venture. Further enhancing on the service parameter the website can be further designed to help the consumers gain access to the dentists via the online sphere in regards to health problems and also make payments online. These issues reflect the potential challenges which should be kept in mind by the website company while designing the online site. Background to the Business Problem The profession and business practices of dentists and cosmetic surgeons are facing large amount of competition owing to the pricing and branding tactics involved in such. Dentists are trying to gain the attention of the people through large scale promotional and advertisement activities pertaining to their clinics and services offered. Furthermore the attention of the people is also being fetched through attractive pricing techniques. The dentists and cosmetic surgeons through the proper utilisation of the advertisement and promotional opportunities focus on enhancing the brand value of the services offered. Firstly the dentists should focus on the development of logo which would help in reflecting the quality and criteria of the services being offered. The logo development can be done by the dentists in close cooperation with the web designers in case of online advertisements and can use the same in case of billboard advertisements. Secondly the dentists in order to work on a successful business strategy must focus on dividing the entire market into several target areas based on which the products and service offerings can be designed. Targets group being defined would help the dentists in rightly devising the prices for the products and services and also on focusing on the creation of specific zones for clinics. Thirdly the dentists can now